Brand Guidelines and Elements – Truelife

Brand Guidelines and Elements

On this page

The element of an embrace

Throughout the entire visual design, we draw on a sense of care, which we convey symbolically through the embrace motif, among other elements.

We build on the motif of a figure with outstretched arms, which served as our inspiration. We took this powerful motif of an embrace and expanded upon it. In our applications, we use this symbolism of arms to embrace photographs, characters, products, and much more.

We also incorporated these “caring arms” into the logo, where they form the letters R and U.

Category

Each category has its own specific color scheme, which helps us quickly find our way around, whether in a physical space or on the web.

We use these colors both as solid blocks and in gradients.

Each category also has its own circular badge, which we use on packaging or social media as an auxiliary distinguishing element.

We can also use the circular shape to create background patterns (for example, on social media alongside gradients, arm elements, etc.).

Social media

An example of the variety of social media posts. Thanks to the color-coding system for each category, it’s easy and quick to determine which category each post belongs to (if we use a hug icon, a circle, or another graphic identifier).

Social Media – Then and Now

Now
Previously
Previously
Now