Layout
Pohledovou stranu obalu máme rozdělenou na šestiny, kdy:
– 2/6 je prostor pro logo + kategorii
– 3/6 jsou určeny pro fotku produktu
– 1/6 je určena pro benefity a název produktu
Pohledovou stranu obalu máme rozdělenou na šestiny, kdy:
– 2/6 je prostor pro logo + kategorii
– 3/6 jsou určeny pro fotku produktu
– 1/6 je určena pro benefity a název produktu
Examples of product packaging across various categories. Each category has its own color scheme, which is reflected in the “hug” element and the circle indicating the category on the side. The background is always lavender. The text and logo are burgundy.
We are building on the existing set (Carbon) from the Streamline library—the icons are instantly recognizable and, thanks to their geometric design, fit naturally into the Truelife visual style. They are unobtrusive and reinforce the brand’s modern character. We render “text” icons (AAC, BT5.3, etc.) using the brand font (medium weight).
The icons on the packaging are placed within “buttons”—pill-shaped elements with rounded edges. Each button is framed by a line with a lilac gradient, which adds visual depth to the element. One side of the button fades into the background.
Buttons are arranged in rows—both horizontally and vertically, depending on the packaging format and the number of icons. This flexibility allows for clarity even with a larger number of functions.
Text labels for the icons are always rendered in a medium font weight. We work with both single-line and double-line variants, always emphasizing readability and the visual balance of the whole.
